4/26/2011

Microsoft Secrets: How the World's Most Powerful Software Company Creates Technology, Shapes Markets and Manages People Review

Microsoft Secrets: How the World's Most Powerful Software Company Creates Technology, Shapes Markets and Manages People
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The authors definitely did a fine work by doing excellent research about Microsoft's product development and marketing. This book would prove to be very helpful to those who are coming from a non-technical perspective. It occasionally offers some valuable insights into Microsoft's strategies but it is quite dry for the most part even for a person who has plenty experiences in software development. The Microsoft 'secrets' are not exactly impressive. It would be impossible to know the true secret in a book, otherwise every software company would become a Microsoft (then again, not every company wants to). The book is a bit dated, but nevertheless offers the curious reader some insights into the development and marketing of Microsoft's past successful (and unsuccessful) moves. This book made Microsoft seems to be more fallible than its invincible image of every day praise.

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