App Savvy: Turning Ideas into iPad and iPhone Apps Customers Really Want Review

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(More customer reviews)I met Ken at ProductCamp DC and had the privilege to get an advanced copy of his book "App Savvy," published by O'Reilly. Ken is not only a great speaker in the mobile apps arena, he also did an excellent job writing about his "been there - done that" experience as an iOS product manager on some of his successful apps. This book is a concise, practical, step-by-step guide for anyone starting with Apple's iOS platform. It includes a wealth of useful information and tips ranging from product strategy (e.g. Blue Ocean), customer development, product launch, social media marketing, the iOS development/submission process, and post-launch support. On top of that, at the end of each chapter he included interviews with some of popular iOS developers/entrepreneurs (e.g. Mobclix, Smule) - lots of valuable lessons learned from the iOS community. Great read--highly recommended.

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How can you make your iPhone or iPad app standout in the highly competitive App Store? While many books simply explore the technical aspects of iPhone and iPad app design and development, App Savvy focuses on the business, product, and marketing elements criticalto pursuing, completing, and selling your app -- the ingredients forturning a great idea into a genuinely successful product. Whether you're a marketer, designer, developer, entrepreneur, product manager, or just someone with a unique idea, App Savvy explains every step in the process, with guidelines for planning asolid concept, engaging customers early and often, developing your app,and launching it with a bang. Author Ken Yarmosh details a provenprocess for developing successful apps, and presents numerous interviews with the App Store's most prominent publishers.
Learn about the App Store and how Apple's mobile devices function
Follow guidelines for vetting and researching app ideas
Validate your ideas with customers -- and create an app they'll be passionate about
Assemble your development team, understand costs, and establish a workable process
Build your marketing plan while you develop your application
Test your working app extensively before submitting it to the App Store
Assess your app's performance and keep potential buyers engaged and enthusiastic

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